Wednesday, March 31, 2010

Secret Wars Euro League: Hamburg Vs London - The After Party!

Those who were able to went on to another club to party after the might notice a couple of missing faces from the pics. Gauky, who was in an absolute state couldn't make it and Terry was in 'Full Metal Jacket' mode and was adamant he wasn't going to leave a man behind, so he took Gauky back to SW London HQ.

4 artists, a wall in Hamburg and lots of paint

This was meant to be a treat for the artists after last nights battle. Yves the Hamburg promoter had sorted out a wall for the London team to paint. Still hung over and with only an hour left before they had to leave to catch their flight, the guys managed to put their stamp on the German city.

A big thanks to Yves for sorting everything out and feeding us more booze and slices of pizza!!

Vice Magazine x Adidas Partaaay

It was the day after the Hamburg and London Secret Wars Euro League battle. It was an immense night! The rest of the London team were sent home leaving, myself, Terry, Disco and Martyn to fend for ourselves. We were fully rested and were ready to put our bodies through another night of abuse (The Non-Sexual variety). This time it was in aid of Adidas, who were launching a new iphone application.

From past experience, we knew the Vice party would be a great way to ruin ourselves and even though we knew we had to be up really, really, stupidly early to catch our coach to Berlin, we decided to ignore our better judgement and carry on as if nothing mattered. Terry, Disco and Martyn were on the hard stuff and I was all over anything sugary.

Goldilocks was there performing on the night. She was great, but her set made me realise how much I was missing London. A couple of minutes and a tune later I was back to partying with the guys. There's a load of amazing footage on our flip, which we'll post up shortly...until then, enjoy!

Thursday, March 04, 2010

Monorex x Bulmers Berry (Dublin & Cork)

Bulmers Berry, Bulmers Berry, Bulmers Berry, Bulmers Berry, Bulmers Berry, Bulmers Berry!!

Over the last couple of months these are the two words that have been going through our minds as we prepared for a huge project at Monorex HQ. We were given the challenge of planning 2 launch parties in Ireland (Dublin & Cork), advertising and billboard campaigns and a number of other bits and pieces, this was looking like a huge challenge, one we were definitely up for...

Bulmers were gearing up to follow their successful range of drinks with Bulmers Berry. With an Undergrowth Movement tag line, we pulled out all the stops to make sure they had a launch to remember.

Monorex flew out a huge crack team to make sure all angles were covered - in total there was 15 people on the road at all times. Some would call a logistical nightmare, we would see it as one huge opportunity to show one of the biggest brands in Ireland what we are all about.

Prepping the set (Before & After)

Andy the BIG boss of Monorex Ireland...

Dan Leo in action

Reeps 1 also featured and went down a storm with the irish

DiscoTeck enjoying the 90 minute challenge

Dj Smash Hits playing out for the first time

Get Shakes were flown in to perform in Dublin

Some of the many ladies in attendance

Mr T (Monorex), Mr Bulmers and Mr A (Monorex Ireland)

Stika customising the 8ft Bulmers bottles

The Monorex mini bus from Dublin to Cork

DiscoTeck and his bag of loot

Signature please

Mr T looking delighted with his goodie box

DiscoTeck and the lovely Bulmer's Berry girls...

Photos by Jaysus

Thanks to Wight Preservation for helping build the set and driving the wood from London to Dublin and back.

Big up to all the Monorex team for the hard work and get some sleep!

Watch this space for future Bulmers collabs