Some guy called Ralph Lifshitz born and raised in the Bronx, sold some ties here and there to some people he knew. Then changed his last name to Lauren created a clothing line which was pretty much more than a clothing label it was a Lifestyle. That word gets used too much but in this case it's correct. From the family that owned the country club to the guy selling crack so he could look dope wearing Ralph Lauren head to toe. It was always more than your average clothing label with all that history put aside Mr Lauren has managed to put together one of the best Car collections i have ever seen in my life money well spent on the cars and the presentation.